If there’s one word to describe Isaac Asimov, it’s “prolific”. To match the number of novels, letters, essays and other scribblings Asimov produced in his lifetime, you would have to write a full-length novel every two weeks for 25 years.
Arrival is, to be sure, an alien flick. But under that sci-fi veneer is a film about communication, and the effort required to understand someone (or, in this case, something) who looks and speaks differently than you do.
A good idea, no matter how innovative or helpful, isn't enough to guarantee product success. The scary reality is that 90% of startups fail. Companies succeed when they can tell their product's story clearly and deliver value without frills. Telling that story without overwhelming users often calls for a simple product design that can communicate value even at a glance.