Design & UX
Keeping animation choreography cohesive from the outset of a project can be challenging, especially for small companies. Without a dedicated motion specialist on the team, it can be difficult to prioritize guidelines and patterns early in the design process. What’s more likely to happen is that animations will be added as the product develops.
As devices, technologies and new UI paradigms emerge and converge, consumers’ reliance on screens as the primary interface will shift, and websites and screen-based interactions will move to a more peripheral function. This will be a challenge to digital-experience providers, who for the past 20 years have been designing around screens.
The story of each software product that fails to design the product's user experience around user-centric ease of use also falls on similar lines.
...some principles of human psychology that I believe all UX designers should know, but probably don’t. Not pseudo-psychology like “how the color green makes people feel,” but real, scientific principles to elevate your UX design practice.