Workflow & Strategy
It’s impossible, of course, to be 100% certain a design solution is going to work, or be the best solution. But it is definitely possible to build an acceptable level of confidence that it will. To make the question clearer, and encourage smarter decision making, I’d like to propose a slight modification. Instead of asking Do we know this design solution will work? We should ask: Why are we confident this design solution will work?
There’s a wave of designers entering the industry who learned the trade using non-Adobe products. I am one of those designers. While it’s great being considered a Sketch maestro at the agency I work for, I finally hit the Adobe wall helping a client catch up on some visual design work that required .ai files as the final deliverable.
The problem, as I’ve learned over time, is that the notion of low-hanging fruit is often flawed. We assume that picking it will be easy only because we’ve never tried to do it before. You think you know, but actually you don’t.
Building new features in your product can seem simple at first. But building features that really work for your customers is an incredibly difficult process, and one that requires stepping back from the superficial. Good features come from focusing on the customer and their problem before ever touching a line of code or a pixel of the user interface.
How automation helped us dig into our data (and add magic to our prototypes).