Motion might sound like a big concept, but when used effectively it is subtle and natural. Thoughtful motion in design can enhance the user’s experience over traditional design elements. So, let’s talk about the fundamentals of motion design, why and when you’d want to use it in your UI, and how it can help you make your UX better.
“Design is…” — usually, definitions are long, boring & abstract constructed of many pronouns, conjunctions and indefinite articles. Definitely the most designers (including myself) will include word “solution” to their definition. We love to mix the art and business keywords, link immeasurable (happiness, beauty, empathy) & measurable (performance, money, time) gains that our job brings to our clients. But… how designers fits into the business world? Are we renegades of business? Or art?