People are unpredictable. And they are animals. These two tenets are often overlooked by startups trying to appeal to customers based on rational assumptions. Remember, people buy expensive wine they know nothing about. They place value on what their peers value whether they want it or not. They won’t shell out $2 for a useful app, but will take a $30 cab ride to get to work. And this behavior is only intensifying as more options become available faster.
What goes into creating a meticulous icon system? The Flinto team recently interviewed me about the design process behind producing all of the icons for Flinto’s user interface.
In the past year or so, we have witnessed the emergence of Conversational UI. It was always there, but recently more and more companies are adopting it as if it were the next best thing. Content is The King, but it is nothing without its Context Queen. Channeling services and content carelessly through a trendy UI might hurt businesses a lot in the cruel app-world of no-second-impression-to-make. It happened with apps “tinderized” for no good reason, and it might happen again with “conversationalized” apps.
The question is: What is ideal process of UX / UI to make the product viral into the world? We usually avoid talking about anythign ideal as it is rather contradictory category; however, we are keen to share our ideas about making products viral on the stage of UX/UI.