Design & UX
What shape are your app’s profile pictures? Chances are they’re square. A square isn’t the best shape to use because it makes it hard to visually process faces. A circular profile picture works better because it accentuates faces.
The average app loses 77% of its daily active users within the first 3 days post-install. What’s worse: within 30 days, approximately 80% of daily active users are gone. Are these low retention rates a result of poorly made apps? Not always. Users try out a lot of apps but decide which ones they want to delete within the first few days. The key to success is to get the users hooked during that critical period.
There are understandable concerns about the broken app discovery and distribution problem. That is, it’s incredibly hard to get users to download your app. But what often happens instead is that mobile products fail to compensate for the many constraints that come with the platforms. So this week on the Appcues blog, I’m going to dig into the 5 biggest user experience design constraints that every mobile product needs to overcome, starting with the most important..
There are lots of debates and discussions about what makes a great designer. Should you be a jack-of-all-trades or specialize in one domain? Do you need to know how to code in HTML? What is a full-stack design unicorn, and how do I become one? Whether you’re a seasoned professional or a new graduate, questions like these can be difficult and confusing. Actors rehearse, painters sketch, and great designers prototype.